Beans and Business: Wholesale and Private Label Coffee

Are you looking to brew up more profit for your business? Whether you own a coffee shop, store, or restaurant, your coffee source can drastically impact your business’s success and reputation. In this guide, we’ll explore the benefits of buying bulk coffee and rebranding your wholesale beans as private label coffee, giving you the competitive edge needed to develop a loyal customer base.

What is Wholesale Coffee? 

Wholesale coffee is bought and distributed in bulk amounts from the coffee roaster. The retailers, usually coffee shops or grocery stores, then sell and make this coffee to distribute it to consumers. When buying coffee wholesale, retailers buy it for a cheaper price and then mark it up to sell to customers.

There are many coffee wholesalers to choose from, and many have their own coffee shop storefronts and sell directly to consumers. Some roasters, however, sell their beans exclusively for wholesale purposes directly to the retailer.

Typically, you can choose whole bean or ground wholesale coffee in different sizes, types, and roasts - the choice is yours! Espresso, decaffeinated coffee, Brazilian, Colombian, and Ethiopian coffee, along with so many others, can all be found wholesale. Some wholesalers even offer green coffee beans - unroasted beans of different origins that you can roast on your own. 

The Benefits of Wholesale Coffee

There are many reasons to consider buying wholesale coffee for your business, such as:

• Reduced cost
• Lower environmental impact
• Inventory - you won’t run out!

Is Wholesale Coffee Cheaper?

The most apparent benefit of buying wholesale coffee is the price. When you buy your coffee in bulk, you can save your business more money as you won’t have to buy coffee at consumer prices. Buying wholesale allows you to have a higher profit margin between inventory cost and retail prices! 

What are the Environmental Benefits of Wholesale Coffee? 

Buying coffee in bulk is more eco-friendly as it minimizes shipping packaging and resources. As bulk usually comes in large shipments at once and in bigger bags, there is a smaller carbon footprint. Rather than buying smaller bags of coffee more often, you can help the planet a little bit and condense your shipping and delivery to one big order!

What are the Inventory Benefits of Wholesale Coffee?

Buying wholesale means you are much less likely to run out of coffee. Whether you own a shop or store, running out of coffee to sell is always challenging. Buying wholesale coffee in bulk, whether you’re going for green coffee beans to roast yourself or a robust dark roast, helps you have some peace of mind when it comes to ordering and supplying – so you are always prepared.   

What is Private Label Coffee?

Private label coffee (usually wholesale) is bought from the roaster but repackaged and rebranded to be sold by a business. This can include a custom coffee blend that the roasters create for the business or an existing type of coffee, like popular espresso or Colombian coffee, that they package especially for the business.

Many coffee roasters and wholesalers also offer private label coffee with different packages and options. While most private label coffee is bought wholesale-style in bulk, some roasters offer smaller amounts, perfect for company gifts. 

Private label coffee is completely legal as long as it is done the right way! Buying private label is a widespread business practice as it allows businesses to have their own unique brand without the hassle of roasting. When considering private label, make sure that the coffee you are getting is high quality and approved by you since your brand or business name will be attached to it! 

What are the Benefits of Buying Private Label Coffee? 

The pros of getting private label coffee for your business are numerous, including the following:

• Company branding
• Quality control
• Higher profit

How Does Private Label Coffee Help with Your Branding? 

Private label coffee is a great way to grow your brand. Most private label wholesalers offer the option to upload your design or logo onto the coffee bag to get the image you want out into the world! Many suppliers even allow you to customize the bag that the coffee comes in or offer a plethora of choices. 

You can distinguish your brand and create a unique marketing identity by having your private label coffee. This is a great option for coffee shop owners who want to get their name out there and have their coffee represent their business, as well as improve a store’s retail merchandising.

What are the Quality Benefits of Private Label Coffee? 

Buying private label coffee for your business means you are guaranteed quality control and expertise from your wholesaler. Not everyone can roast their own coffee, and that’s okay! By leaving it up to the wholesalers to control your coffee production, you can rest assured that professionals with experience ensure that each batch is consistent. 

Buying private label coffee from a coffee supplier saves you from extra hassle and guesswork. Roasting, weighing, packaging, grinding, sealing, and labeling can all be handled by your coffee wholesaler so that you can focus on your business and branding. If you want to guarantee that the coffee you’re selling brews a quality cup every time, leave it to the experts! 

Is Private Label Coffee Cost Efficient? 

Like standard wholesale coffee, buying private label coffee can grow your business and help your sales. Since the coffee would be under your own brand, you can sell it for whatever cost you would like. This can cause you to have higher profit margins and control over your prices. 

With private label coffee, there is also the potential for repeat customer sales and loyalty. By creating a strong brand and marketing identity, your customer base will recognize the quality of your business and build a sense of trust and loyalty. 

There is also more cost efficiency in marketing and packaging since it can all be handled through the wholesaler. With greater pricing flexibility and a dedicated customer base, your business has the most significant potential to grow financially. 

Deciding how your business should buy and sell coffee can be overwhelming, so staying informed about the different options you have can lead you on a path to success. Whether buying standard wholesale coffee to cut down on costs or investing in private label to grow your brand, selling quality coffee is the key to success.